When food alone can no longer save a child, ready-to-use therapeutic food (RUTF) can. Made of peanut butter and evaporated milk, RUTF is energy-dense, micronutrient-enriched and easy for a malnourished child to digest. Each packet contains 500 calories and costs 25¢. It requires no preparation or refrigeration, enabling children to be treated at home. Three packets a day can bring a child back from the brink of death in a matter of weeks.
As a $200 billion-a-year global industry with 135 million gamers in the US alone, gaming could make a massive impact on a problem long thought to be too big and too complex to solve.
We want to send a message to the world that saving children’s lives is doable - and inspire gamers, the gaming industry and others to make this global issue a priority.
100% of funds raised through LifePack will go to partners working on the ground to get RUTF to kids in need. Our first partner is Action Against Hunger, who will be distributing RUTF to at-risk children in Eastern Africa.
LifePack is funded by ECF, a U.S. philanthropy that works to scale improved solutions to child malnutrition through research, policy analysis, capacity building and advocacy.
A leading free-to-play games publisher, LifePack's inaugural gaming partner and the creators of the first LifePack-enhanced game, SpongeBob: Krusty Cook-Off.
Thinkingbox is a global creative collective that designed and developed the LifePack game and website.